With so many benefits to using a CMS, it’s surprising that so many sites are failing to take advantage of these perks. Don’t make the same mistake: Consider the following 10 reasons for using a CMS, and make an informed decision about how to handle your content.
1. No HTML knowledge? No problem!
You don’t need to know HTML or any other programming language to build a website using a CMS. In fact, anyone who’s comfortable using a word processing program like Microsoft Word can use a content management system with the same level of ease.
2. Manage content easily
Content management is not just about publishing content but about being able to remove it when it’s out of date. If you are thinking to running a promotional message, then even before the season ends, you will want to remove and change it. With a CMS this is as simple as unpublishing the content – all menus and links update automatically, so that your customers continue to have a good experience of the site.
3. Design changes are simple
If you want to change the site design, a CMS makes the process easy. That’s because the content and design are in separate virtual boxes, so you can make design changes while keeping the site functional.
Want to appear higher in search results? A content management system can help. Most of them have built-in SEO tools like XML sitemap creation and keyword monitoring.
5. Self dependent
Let’s say you wanted to quickly add an information or image to your web page. If your website was hand-coded by a third-party web development company, you’d have to ask them to add the item. Rather than being held hostage by your web development company, a CMS cuts out the middle man and enables YOU to update and edit the content of your website. You’ll gain the ability to make your website more dynamic, more to-the-minute, and more valuable to your visitors.
6. Access from anywhere
Most CMSs are online, users can access them from any computer or Smartphone! with an Internet connection. That means it’s easy for your co-worker across the country to be on the same page as you—literally.
Content management systems store content in a database, where it’s easily accessible and separate from site layout. This dynamic content approach makes updating your site fast and easy. With a static site, you’d have to tediously copy and paste in order to display the same text on multiple pages or update your tagline. With a CMS? Do it once and you’re done.
Websites powered by content management systems are always displayed using current web standards. As those standards change, your site changes with them.
9. Manage your entire internet marketing strategy under one roof
The best CMS will include everything you need to implement an integrative online strategy. Most CMS will include tools for SEO, email marketing, social media marketing and blogging. You can also use a CMS to create event registration forms, collect fees and donations, and store member information.
You are saving money by using your developer’s time more efficiently… or maybe by not hiring a developer at all.